Increase Affordability Without Cutting Prices
The problem: High real estate prices and interest rates shrink affordability, while unsold units increase developers’ carrying costs. But cutting prices to boost sales hurts margins and future appraisals.
The solution: Buy down clients’ interest rates using our program*. Use your incentive dollars to lower your buyers’ interest rate for the life of the loan and significantly lower their payments — all without lowering the purchase price.
The Program lends itself to a powerful marketing message highlighting rates, not prices. It provides a clear competitive edge in a crowded market. And we will help you market it.
- Your $25K investment can deliver more buyer affordability than a $50K price cut!
- Developer funded buy-downs can potentially save the buyer $100k’s over the life of the loan.
- It’s flexible — the more you buy down, the lower the buyer’s rate, and the more they save.
*Program subject to change without notice.